Express Finds Success in 140 Characters
Lisa Gavales, the chief marketing officer at apparel company Express, stood on stage today at a Hyatt in New York City and talked about Twitter. The Express customer is a 20-something, a good demo to engage with tweets. But when she personally took on the task of tweeting with her own handle, she wondered what she had gotten herself into. The fan base was growing and the pressure was mounting from the top down to keep pushing out the tweets. Many of us have been there, haven
