Emails We Love (with Reservations): Rejuvenation
Emailing subscribers to let them know that a print catalog is in the mail may seem a bit redundant. But integrating your email and direct mail campaigns in this way can boost response and revenue. For instance, sending preview emails a few days before the catalogs are due to arrive in the mail has provided catalogers
As We Change and
Easy Comforts with a
significant lift in response. I
