DMA Slices Staff
If you were out in Las Vegas last week, chances are you attended one of Charlie Prescott’s always interesting international marketing sessions. Or, you sat in on Peter Johnson’s Tuesday afternoon real time research round-up. Or, if you were a reporter covering the show, you chatted with Doug Berger in the press room.
Those three gentlemen were among the reported two dozen folks laid off by the DMA on Monday.
Quite a come down after the association’s biggest event of the year. As Direct reports, the DMA says the layoffs are part of an “economic restructuring.” Like many of its members, the association is being hard hit by the economy.
What do you think? Is this a surprise? Or were the cuts a long time in coming? Will this lead to less services for members? And what does it mean for the direct marketing industry going forward?
