A Letter? I’ll Drink To That!
We all get a lot of direct mail that goes straight into the recycling bin. It promotes something we don’t want or need, like yet another credit card. I asks for money to help a worthy nonprofit but we’re feeling tapped out. Or, it just hits our mailbox on a day we’re grumpy and don’t feel like reading.
But there’s one group whose mailings I always read immediately: the Jack Daniel’s Tennessee Squires. And, you know what? They’ve never prompted me to buy a damn thing.
I became a Squire after visiting the JD distillery in Lynchburg, TN about 10 years ago. I don’t even remember signing up. (And no, I wasn’t hopped up on whiskey. You can’t even get a sample at the Jack Daniel’s headquarters
