B2B vs. B2C Lead Generation: The Key Similarities
A red gummy bear may look and taste different from an orange gummy bear, but after the last chew they’re both delicious treats for your taste buds.
In the same vein, B2B lead generation and B2C lead generation have their differences, but at the end of the workday they’re both about acquiring leads and converting them into sales.
We spoke with some experts to get a better understanding of how B2B and B2C lead gen are similar.
Human themes
“The similarities usually reside in the messaging,” says Elie Ashery, a principal of RegReady. “Basic themes of sex, power, money and status recognition remain constant across both disciplines. Even in B2B lead generation, you’re still selling to humans, not companies.”
Analytics
Lead generation, in whatever flavor, is a game of numbers, so B2B and B2C lead generation both depend on analytics, according to Nicole Larrauri, managing partner at
