Patty Odell, Author at Chief Marketer

@JulieSpatola at @HubSpot outlines the top agency worries and shares solid advice on how to overcome them.

Kraft is adding to the marketing mix, introducing a TV spot and Web site for its Mac & Cheese in the run up to the new “Star Wars” Dec.18 opening.

Here’s a hot list of do’s and don’ts when it comes to influencer marketing.

Turns out, an essay contest isn’t just for marketers. The owner of an inn in Maine ran just such a contest to sell her inn but not without headaches.

Melisa Goldie, CMO, Calvin Klein, on why and how after all these years—and many controversies—sexy still works for the brand.

Jonathan Mildenhall, Airbnb’s CMO, on how the brand grew from 3 beds to 1 million homes in just seven years.

CMO.com just came up with a list of the 10 best thought leaders that we can all follow and watch to see what they find important.

Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.

Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.

This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.