Jeff Charney, Progressive CMO: You Better Out-Create
Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.
Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.
Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.
This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.
Here's the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram.
Six step-by-step instructions to create Instagram ads.
This article, from the Chicago Tribune, where Smith Bros. has been based, shares the history and, the rise and fall of this iconic brand.
Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go.
Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing.
Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, shares the four pillars that helped turn Sour Patch Kids into a cultural phenom.
When a mega brand like MasterCard makes a huge shift in its brand image and marketing, it’s worth hearing from the top marketer about why and how.