Agency owners, CEOs, CMOs and others in top-tier positions running both small and large agencies always have a plateful of issues and concerns to deal with.
Principal consultant and classroom trainer @ at @HubSpot, often gets the inside scoop on agency worries from owners taking her classes. They share their biggest fears in the interest of getting her take on how to handle certain problems or concerns. She refers to herself as an unofficial “business therapist.” Here she shares four of the top issues that worry agency owners the most and gives recommendations to overcome them.
For example, she talks about the efforts for agencies to differentiate themselves from one another and recommends a seven-step roadmap for defining an agency positioning strategy. A must read!