Move Over Celebs, Consumers Prefer Micro-Influencers
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
Craft brewers operating in states where marijuana is legal are marketing their brews with bold ads that push the boundaries of the crossover between beer and legal weed.
Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite to introduce two new characters.
Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums and digitally during esports events.
Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that would like to reach his guests as much as he’d like to reach theirs.
Fresh insights on how to successfully and authentically connect with LGBTQ consumers from brands that have spent decades nurturing the community, including AT&T, Stoli Vodka, T-Mobile and others.
Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.
Reynolds, the voice of Pikachu in the upcoming Pokémon film, has pulled off an epic social stunt to gain attention for the movie.