Troubling CX Challenges on Both the Front-and-Back Ends: Survey
While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.
While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.
On May 14, the brand will begin posting clues on Twitter and the hunt will begin.
From Allstate to Betty Crocker to Arby's, read about the brands that created campaigns that drew incredible viral sharing.
Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.
Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver, who posted a hilarious and weirdly poignant report on the saga.
Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world would look like if everyone loved like a mother, even if they’re not your mother.
With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.
IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.
When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink partnerships with esports, everybody wants to get in the game.
AT&T advertising and creative SVP Valerie Vargas shares the company's expertise for successfully and authentically connecting with the community.