Nike’s newest shoe is released entirely through digital.
Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite from Epic Games. The partnership unveils two new characters, called skins, that are wearing Nike’s classic Air Force 1s.
Nike is just one of a number of brands that have partnered with Fortnite for limited time promotions to get in front of its 250 million registered users and to keep the game fresh. The National Football League branded virtual jerseys and a house modeled after the “John Wick” movie franchise appeared in the Fortnite map. Avengers has been a staple in Epic’s games, Bloomberg reported.
Evercore ISI footwear analyst Omar Saad described the Nike-Fortnite agreement to Bloomberg as a “genius” move.
The Nike skins are available in several colors, including red and black, like the NBA’s Chicago Bulls, and purple and yellow, like the Los Angeles Lakers.