American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

Posted on by Chief Marketer Staff

measurement

American Express is meeting measurement attribution challenges by investing in new technologies and shifting from a multi-touch attribution model to a marketing mix modeling one. Explore the brand’s new approach to evaluating the efficacy of marketing spend against specific channels, according to reporting in AdExchanger.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST COMING SOON

CM 200

 

Click here to to view the 2022 winners!