American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

Securing Funding for Martech Solutions: Three Ways to Approach Your CFO

December 1, 2022 by Chief Marketer Staff - CFO

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

October 21, 2022 by Kaylee Hultgren - Emmerging Technology

How Unilever Is Investing in Innovation Across Its Media Plan

October 16, 2022 by Chief Marketer Staff - Data-driven marketing

10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

October 14, 2022 by Chief Marketer Staff - Alternative IDs

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

September 30, 2022 by Kaylee Hultgren - customer engagement

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

July 15, 2022 by Kaylee Hultgren - American Express

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

July 2, 2022 by Chief Marketer Staff - AI

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

June 3, 2022 by Chief Marketer Staff - Customer Data

First-Party, Second-Party and Third-Party Data Defined

June 3, 2022 by Chief Marketer Staff - Data and Measurement

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

May 27, 2022 by Chief Marketer Staff - Procter & Gamble

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

May 13, 2022 by Kaylee Hultgren - Chief Marketing Officer

How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing

March 3, 2022 by Chief Marketer Staff - Consumer Data

How the Marketing Industry Can Navigate Supply Chain Issues

February 18, 2022 by Chief Marketer Staff - Data Attribution

Google Brings Privacy Sandbox to Android Devices

February 18, 2022 by Chief Marketer Staff - Consumer Data Privacy

How B2B Marketers Can Leverage Customer Data Platforms

January 14, 2022 by Chief Marketer Staff - B2B Marketing

Media and AdTech Trends Marketers Can Expect in 2022

January 7, 2022 by Chief Marketer Staff - Adtech

Chief Marketer’s Most-Read Articles of 2021

January 4, 2022 by Kaylee Hultgren - Most-Read Stories of 2021

Six Ways Marketers Can Approach CPRA Compliance

November 12, 2021 by Chief Marketer Staff - Consumer Data

Olay’s #DeCodetheBias Campaign Strives to Combat Biased Al Beauty Algorithms

September 17, 2021 by Chief Marketer Staff - AI

Six Ways Marketers Can Prepare for a Cookie-Less Future

August 20, 2021 by Chief Marketer Staff - Consumer Data

Google Delays Phase-Out of Third-Party Cookies Until 2023

June 25, 2021 by Chief Marketer Staff - Consumer Privacy

Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather

June 11, 2021 by Sherry Chiger - Cause Marketing