American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

Three Ways to Tackle Customer Data Hygiene to Boost ROI

February 17, 2023 by Chief Marketer Staff

The Digital Twin of the Customer (DToC) Approach to Data Collection

January 27, 2023 by Chief Marketer Staff - Customer Data Collection

How to Create a CRM Strategy Roadmap

January 20, 2023 by Chief Marketer Staff - CRM Strategy

Securing Funding for Martech Solutions: Three Ways to Approach Your CFO

December 1, 2022 by Chief Marketer Staff - CFO

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

October 21, 2022 by Kaylee Hultgren - Emmerging Technology

How Unilever Is Investing in Innovation Across Its Media Plan

October 16, 2022 by Chief Marketer Staff - Data-driven marketing

10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

October 14, 2022 by Chief Marketer Staff - Alternative IDs

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

September 30, 2022 by Kaylee Hultgren - customer engagement

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

July 15, 2022 by Kaylee Hultgren - American Express

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

July 2, 2022 by Chief Marketer Staff - AI

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

June 3, 2022 by Chief Marketer Staff - Customer Data

First-Party, Second-Party and Third-Party Data Defined

June 3, 2022 by Chief Marketer Staff - Data and Measurement

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

May 27, 2022 by Chief Marketer Staff - Procter & Gamble

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

May 13, 2022 by Kaylee Hultgren - Chief Marketing Officer

How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing

March 3, 2022 by Chief Marketer Staff - Consumer Data

How the Marketing Industry Can Navigate Supply Chain Issues

February 18, 2022 by Chief Marketer Staff - Data Attribution

Google Brings Privacy Sandbox to Android Devices

February 18, 2022 by Chief Marketer Staff - Consumer Data Privacy

How B2B Marketers Can Leverage Customer Data Platforms

January 14, 2022 by Chief Marketer Staff - B2B Marketing

Media and AdTech Trends Marketers Can Expect in 2022

January 7, 2022 by Chief Marketer Staff - Adtech

Chief Marketer’s Most-Read Articles of 2021

January 4, 2022 by Kaylee Hultgren - Most-Read Stories of 2021

Six Ways Marketers Can Approach CPRA Compliance

November 12, 2021 by Chief Marketer Staff - Consumer Data

Olay’s #DeCodetheBias Campaign Strives to Combat Biased Al Beauty Algorithms

September 17, 2021 by Chief Marketer Staff - AI