![](https://www.chiefmarketer.com/wp-content/uploads/2023/07/istock-1401674301-160x125.jpg)
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.