American Blogstand
A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month.
For two weeks in May, Boston-area musician and composer Jake Brennan created daily music videos based on the news of the day. The videos were posted at http://www.boston.com/pop-ed each afternoon around 4 p.m., and radio station 92.9 WBOS aired the song of the day during the 9 p.m. hour.
Brennan also wrote a blog related to the program, and visitors were encouraged to submit their own lyrics for Brennan to consider.
The project was a way to test readers’ appetite for video blogs, says Stephanie Shore, Boston.com’s marketing director. And indeed, the songs did catch on. They were the most-viewed video content on the site after local sports videos.
Because the program was so ambitious
