Adility™ and MINDBODY Partner to Deliver Controlled Online Offer Distribution to MINDBODY Merchants
09.07.2011– Adility, the leading platform for online to offline commerce that connects brands, retailers and merchants with online publishers, has partnered with MINDBODY, a leading online business management software provider, to bring social buying to small- and medium-sized businesses in the health, wellness and beauty industries.
The partners have deployed an online to offline commerce platform that provides controlled online distribution to MINDBODY’s 14,000 merchants. Collectively, these clients deliver hundreds of thousands of class- and appointment-based services to consumers around the world, services that can now be offered in the form of digital deals and coupons. The new partnership gives participating businesses the ability to post deals on their terms, setting deal parameters that will drive sales consistently without creating disruptive surges in daily operations.
Different from other deal site offerings, the solution works within a merchant-controlled environment that empowers MINDBODY merchants to choose from over 650 online publishers that are connected to the Adility Cloud. Merchants can set a variety of attributes via MINDBODY’s business management system (POS) including discount amounts, geographic regions, times and other attributes to define when and where these promotions can be displayed online via the Adility Gatway integration to the Mindbody system.
The all-in-one, location-based advertising platform Adility has created seamlessly integrates with MINDBODY’s software, enabling businesses to track and improve customer acquisition and retention including POS rdemption. Adility’s media publishing network now reaches more than 80 million consumers and clients include AOL, Coupons.com, CBS Interactive and many more leading online publishers.
“This partnership is a pivotal moment for the industry,” said Robert Murphy, MINDBODY’s co-founder and Chief Sales and Marketing Officer. "We are excited to deploy with this partnership an online to offline commerce platform that provides controlled online distribution of prepaid products and services, coupons and offers to our 14,000 MINDBODY clients."
“Combining the deep analytics of MINDBODY’s business management software with the controlled online distribution of the Adility Cloud is creating a new category that sits in between ecommerce and brick and mortar retail. Connecting these two worlds now with a focus on the merchant creates new untapped opportunities for the wellness industry and their merchants,” said Thomas Cornelius, Founder and CEO of Adility.
“A big part of the next wave of deals will be the ability of merchants to conduct their own promotions and payment processing, rather than being dependent on destination sites such as Groupon and LivingSocial,” said Peter Krasilovsky, vice president and program director, BIA/Kelsey. “Adility’s new point-of-sale capability keeps on top of this trend.”
“We are using MINDBODY’s business management software to run our business effectively and use the intelligence of the system to run promotions to existing customers. Having the ability now to tap into new potential customers when they are online or on their smart phones with geographic and time targeting across a large network of online publishers is just amazing. The integrated solution at the point of sale for the redemption is the only way we can see promotions and offers run effectively, as they do not change the checkout flow for our customers and our staff. I could not even imaging having our staff do any of this by hand on paper! " said Eric Hall, Principal Owner at Nutivity.net.
About Adility Inc.:
Adility (www.adility.com) is the leader in online to offline commerce, providing a secure way for brands, merchants, retailers and online publishers to collaborate, connect and transact. Adility provides three core products, the Adility Gateway to integrate online to offline connectivity to POS systems and other applications used by merchants, the Adility Cloud to store prepaid products and services, offers and coupons for retailers, brands and merchants, providing them controlled distribution via a large number of Adility publishers that query the Adility Cloud in real time and the Adility Console for brands, retailers, merchant acquirers and publishers to manage their business development activities, connections and campaigns without the distraction of the underlying technical complexity.
Companies and organizations across a variety of industries use Adility, including 80 percent of the white label deal platforms, the leading mobile applications, and some Fortune 500 companies. Visit our blog to see how our customers are benefiting from Adility.
Media Contact:
Jason Harris,
Communications Director
Adility, Inc.
(503) 334 2574 (phone)
[email protected]
About MINDBODY:
MINDBODY delivers innovative business management software to over 14,000 clients in health, wellness and beauty industries, including fitness, yoga, Pilates, salons, spas and martial arts businesses. Included in the 2011 INC 5000 listing of fastest growing U.S. companies for the fourth consecutive year, MINDBODY was also recognized in 2010 in Deloitte’s “Fast 500,” named among the most innovative 100 technology companies in North America by Red Herring 100, and identified as one of The 50 Best Places to Work by Outside Magazine.
www.mindbodyonline.com
MEDIA CONTACT:
Jennifer Saxon
Communications Manager
(805) 419-2839
[email protected]
