Adcurate(sm) Audience Platform Provides Advertisers With the Ability to More Accurately Reach Millions of Users Across the Web

Adcurate, Inc., a subsidiary of United Online Inc., has launched an audience platform that provides advertisers with the ability to more accurately market across the Web to United Online’s domestic online audience of over 50 million registered accounts using verified data characteristics.

While some advertising platforms deliver audience segments based on inferred data, Adcurate delivers more highly-qualified audience segments based on anonymous, registration-based demographic data such as age, gender and geography.  Verified demographic data is overlayed with advanced contextual, offline purchasing, behavioral, and psychographic data to generate hundreds of defined audience segments.

”The genesis for Adcurate was based on repeated feedback from top advertisers about the need for verifiable yet scalable media,” said United Online Media Group Executive Vice President and Chief Sales Officer, Jeremy E. Helfand. “We are thrilled about Adcurate’s ability to combine verified audiences with multiple ways to effectively reach those audiences in one solution. By combining the efficiency and scale of online media with the power of offline insight or behavior, Adcurate provides advertisers and their agencies with a more efficient and effective way to reach United Online’s domestic online audience segments across the Web.”

Adcurate campaigns are tested for impact and engagement across a wide range of audience segments in order to identify those that are the most likely to drive brand awareness, purchase intent and other relevant success metrics.  Those campaigns are then optimized leveraging the top-performing segments across well lit, brand-focused Web sites.

About Adcurate^(sm)

The Adcurate audience platform gives advertisers the ability to more accurately market across the Internet to United Online’s domestic online audience of over 50 million registered accounts.  Adcurate provides advertisers with hundreds of defined audience segments by combining demographic data with contextual, offline purchasing, behavioral, and psychographic data. Advertisers can market to United Online’s defined audience segments on United Online’s properties such as NetZero.com, Juno.com, Classmates.com and MyPoints.com, and also on other sites across the Internet. Adcurate, Inc. is a subsidiary of United Online, Inc.  For more information about United Online, please visit www.unitedonline.com.