5 Ways to Use Instagram in Your Marketing Strategy
Instagram boasts 90 million monthly active users, 40 million photos shared on its social network every day, 8,500 likes per second and 1,000 comments per second. Yet marketers might not have a good grasp on how they can leverage a potentially large, engaged audience on Instagram to meet their business goals. Here are five pieces of advice and tactics to consider:
1) Use Instagram to reach a wider, mobile audience: Strike a balance between fun and business-related images, and be sure to include pictures with calls to action leading to your website.
2) Use contests: Ask users to use a particular hashtag to tag their photos for a contest, which will boost engagement.
3) Reward followers with promotional codes: Make sure that any promo codes you use are relevant to your audience.
4) Spotlight your customers: Share photos of your customers, highlighting their experience and the brand’s values.
5) Increase interest in your events: Give your followers a look behind the scenes.
