Sampling Archives - Chief Marketer

Experiential Marketing Trend of the Week: Aperitivo Culture

The essence of aperitivo culture is wending its way into sampling experiences, offering attendees a slice of the beloved Italian social ritual of gathering for light, pre-dinner drinks and bites, and unhurried conversation, within vibrant branded settings. And a host of consumer behaviors and appetites is feeding the trend, from the rising popularity of early-evening […]

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Cause Marketing

Curious About Cannabis Events? 3 Tactics in Play

Most cannabis events are centered around trying products, according to Justin Miller, svp-brand marketing at Curaleaf, but consumers want more from brands. They want to connect with other enthusiasts, and experiential is giving them a place to build that community. Among home growers, for example, I Love Growing Marijuana’s 2024 brand survey found that 48% […]

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Pop-Ups

The Brief: Goddess Energy and Crappy Cars

This week’s hot takes on hot topics in experiential marketing cover vintage showrooms, goddess energy and one crappy fleet of vehicles.

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Sampling

Bloom Takes Us Inside its Flavor Innovation ‘Universe’ at NACS 2026

From a Shirley Temple lounge to a lineup of nostalgic, dessert-inspired energy drinks, Bloom Nutrition brought its consumer-facing experiential playbook to the convenience-store trade show floor at NACS 2026. “Everything we do at Bloom is building a world, whether online, in person, at trade shows,” says Erica Tam, senior vice president of brand at Bloom […]

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Sampling

Dirty Sodas, Mini-Marts: Brands Share NACS 2026 Experiential Strategies

Pepperoni pizza drizzled with hot honey? Kraft Cheesy Ramen? These and other trending flavors, along with tech and services, captivated attendees at the National Association of Convenience stores (NACS), which returned to the Las Vegas Convention Center Oct. 6-9, bringing together over 1,100 exhibitors and over 24,000 convenience and fuel retailing professionals. Here’s how brands […]

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Pop-Ups

The Brief: Food Vaults and Sleep Exchanges

This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.

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Festivals & Fan Cons

The Brief: Crypto Lakes and Coffee Revolutions

This week’s hot takes on hot topics in experiential marketing cover crypto lakes, tech-inspired beauty launches and the Boston Coffee Party.

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Cause Marketing

The Brief: Airport Narrators and Community Baby Showers

This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.

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Pop-Ups

After 125 Years, Jergens Taps Gen Z Trends and Aesthetics to Power a Brand Refresh

In the age of serums, potions and extensive beauty routines, a brand like Jergens can’t just lean on a rich legacy. So, for its 125th anniversary, Jergens staged a refresh with a vibrant tour that targeted Gen Z hotspots and let influencers and its target consumers in on the new logo unveiling. The Jergens Joy […]

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