Search Results for: feed

Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for companies moving forward.

AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate.

In this exclusive Q&A, Reinoso explains that press releases are no longer just for journalists—they’re now built for search engines, social platforms and even AI aggregators.

I hate to be the bearer of bad news, but you’re not getting your clicks back.  Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught.  But “zero-click” […]

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending.  Yet most advertisers still rely on flawed measurement methods that systematically overstate performance and misallocate resources. The measurement crisis Even the smallest Fortune 500 companies generate roughly $10 billion in revenue, […]

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.

“Extra! Extra! Read all about it!” hasn’t been shouted by street vendors in decades, but the nostalgia associated with classic newsstands continues to live on. Brands are incorporating newstalgic outdoor stalls into modern pop-ups with fresh, colorful takes that evoke a sense of time and place, and that replicate the material buzz of a headline-making […]

This week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.

There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place?

After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.