Cheez-It

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  Shopper/Retail

  Brands Eye Short, 4-Day Pop-Up Shops in September

  New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use the physical space as a marketing campaign. Pre-holiday buzz and the fashion calendar make September the most sought-after month.

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  Pop-Ups

  Cheez-It Boosts Social Buzz with Night Club Pop-Up

  Experiential marketing success at Cheez-It combines a “relevant behavior” of its target audience with an absurd, irresistible experience, Senior Brand Director Cara Tragseiler says.