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A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

From private meeting pods to underground transit upgrades to green certifications, convention venues are raising the bar on the attendee experience. Here’s a look at what’s new at some of the industry’s busiest facilities. Private Meeting Pods at Moscone and GWCC ZenSpace has installed four semi-permanent meeting pods at Moscone Center in San Francisco, giving […]

Premium pet food brand Open Farm launches its first brand-building campaign. Sales are up in its test markets, faster than expected.

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

When NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, it looked like a clear victory. Then it stalled.

Laine Bruzek, CMO and Co-founder, explains why Evvy is product‑led, how humor and short‑form video fit into a science‑backed brand and where she draws the line on AI in health education.

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]

By Raghu Kodige, CEO, Anoki The 2026 FIFA World Cup was not just the biggest sporting event of the summer. It became one of the defining stories on U.S. television news. Over five weeks, coverage moved far beyond match results. Team USA, host cities, underdog runs, controversy and individual players all influenced which stories broke […]

You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve to get flushed. At Georgia-Pacific, one of the leading global manufacturers of tissue, pulp, toilet paper and packaging products, Javier […]

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and […]