Social Listening

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  Shopper/Retail

  How Amika’s CMO Kept Product Launch Momentum Going For Months

  Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its initial distribution channels.

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  Brands on Fire

  Brands on Fire: L’Oréal’s Chief Creative on Tapping Kevin Durant as CeraVe’s ‘New Face of Legs’

  We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

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  Influencer Marketing

  Nate’s Honey Leans Into Lipton Tea Collab, Targeting Runners and Social Listening

  While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is preventing even more growth, according to Nate’s Honey’s top marketer. So it turned to collabs to get the word out.