Pandora

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  Shopper/Retail

  How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era

  At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.

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  Pop-Ups

  How Pandora’s Latest Pop-Up Activation Acquires New Customers

  Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand looking to glow up its brand identity.