Povison

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  Shopper/Retail

  Brands Eye Short, 4-Day Pop-Up Shops in September

  New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use the physical space as a marketing campaign. Pre-holiday buzz and the fashion calendar make September the most sought-after month.

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  Shopper/Retail

  New Povison Flagship Store Unlocks Deeper Customer Engagement, Higher AOV

  After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of sales with a 30% higher AOV.