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The 4 Keys to Successful Mobile Marketing for Retailers

The 4 Keys to Successful Mobile Marketing for Retailers

Posted on September 19, 2013 by Chief Marketer Staff

Steve Schuler (Yahoo Advertising)

Advertisers need to respond to the increasing demand for more personalized mobile experiences. Online-to-offline mobile retail campaigns have to be localized, personalized and measured. These three elements must be blended together to create mobile campaigns consumers will love.

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