Topic | Events

Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here's some takeaways from how The 3% Conference did just that.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

B2B media and events company Access Intelligence has acquired The Social Shake-Up, a fast-growing conference serving marketing, PR, customer experience, tech and digital strategists.

Gyro and Stein IAS were named the top B2B agencies of the year last night at the BMA’s B2 Awards Gala at the Hilton Chicago.

A new event kicks off the B2B marketing summer conference season, which includes BMA 2016 and Chief Marketer's own B2B LeadsCon.

Maximizing the positive impact of your event starts with hiring and communicating properly with the right partners. What’s your brand trying to achieve?

Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.

It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.