Optimizing the Role of Events in Experiential Marketing
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.
Esports has transcended the stigma of being viewed as just “watching people play video games,” and brands are taking notice. But where did it all begin?
Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.
The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…
Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity
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Peet’s Coffee got into the spirit of Coachella this week with several brand activations to promote its chilled Cold Brew.
B2B:Chicago is getting ready for its first event, while the ANA's Chicago B2B chapter gets ready to ramp up activities again.
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
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