Topic | Events

The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.

How the IRL pop culture meme helped Pizza Hut cruise to success.

By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way things used to be” and “getting back to pre-2019,” but none of that addresses the current state of events…

Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.

Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.

Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.

How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.

Peruse Event Marketer's 2020 Ex Awards list, an annual recognition program for experiential marketing.

Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.

A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.