Digital Engagement and Conversion Are Not Synonymous
A sea of engaged customers doesn't necessarily lead to increased sales. Data is key to bridging the gap.
A sea of engaged customers doesn't necessarily lead to increased sales. Data is key to bridging the gap.
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
It's never too early to start looking forward, and with budgeting season here ClickZ's Aaron Kahlow has a list of seven essential planning ideas for the year ahead.
Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.
Data is an integral and constant component of any successful app marketing campaign.
Those inactive members may be draining precious resources from your loyalty program.
There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.
Click here to view the 2023 winners!