DMCNY Honors Biegel For Service to Data Industry

Posted on by Beth Negus Viveiros

Bruce BiegelThe Direct Marketing Club of New York will honor Bruce Biegel, senior managing director, Winterberry Group, with the 2014 Mal Dunn Leadership Award on Thursday, Sept. 11 at a luncheon in New York.

The award, sponsored by Alliant, recognizes data driven marketing professionals for their service to the field.

“Bruce has earned our industry’s respect as the leading authority on media trends, forecasts and how to capitalize on the changes sweeping the marketing landscape,” said JoAnne Dunn, president/CEO, Alliant and a DMCNY Club Advisor, in a statement. “The Mal Dunn Leadership Award – named for one of our industry’s visionaries – recognizes contributions to our field and to the advancement and practice of data-driven marketing. Bruce’s leadership in developing and publishing actionable research, plus his participation in association, education and industry activities, make him a worthy recipient of this honor.”

Biegel is a featured speaker at many industry conferences, and is a member of the Direct Marketing Association Board of Directors and serves as co-chair of its Innovation Awards.

In addition to his role at Winterberry Group, he serves as a senior advisor to its parent investment bank Petsky Prunier LLC and serves on the board of directors of V12 Group Inc.

Prior to joining Winterberry  in 2002, Biegel served as a director and CFO of IMXI, owner of ThinkDirectMarketing, where he was president, chief operating officer and co-founder. Earlier, he served as a consultant to leading Web services integrator iXL Holdings as part of its iXL Ventures group. From the late 1980s through mid-1990s he served as director and executive vice president, sales and marketing, at VideoFax Systems, a marketing technology company he co-founded focused on place-based media. Biegel began his career at Kidder Peabody as manager of international telecommunications.

Past recipients of the Mal Dunn Award include Lester Wunderman, Lee Epstein, Emily Soell and Matt Blumberg, among others.


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