Getting the Most Out of Marketing Automation
Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.
Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.
Is your lead gen budget big enough—or competitive enough? The answer may surprise you.
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.
Here are five ways to use technology to make data collection and lead gen more fun—for everyone.
Keeping your data clean can not only improve marketing ROI—it can help the environment as well.
So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?
This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.
Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.
About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.
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