Selfie Value: The Loyalty Power of Must-Share Moments
Best practices to improve the "selfie" value of loyalty programs, like Panera Bread's "startling" reward.
Best practices to improve the "selfie" value of loyalty programs, like Panera Bread's "startling" reward.
It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their…
Location based data is paving the way for innovation in marketing on a local basis.
To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
Words can barely describe the bizarre Comcast customer service phone call making the rounds on the Internet.
The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.
Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.
Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
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