Articles by Sandra Gudat

Mind Your Metrics: Measuring Content Marketing Success

January 20, 2015 |  by Sandra Gudat

Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.

4 Ways to Reach Passive and Turned-Off Customers

September 11, 2014 |  by Sandra Gudat

Those inactive members may be draining precious resources from your loyalty program.