Aligning Content Marketing and Personas
Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.
Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.
Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.
Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.
A look into the content marketing 2016 crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts.
When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.
It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.
Click here to view the 2023 winners!