Topic | Content Marketing

Here are six key roles you'll want to fill to create a winning content marketing team.

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.

Your brand story can’t just convey what you think is important. To resonate, it must be relevant to your customers’ needs and desires. In this Special Report, discover how to use storytelling to make your B2B brand more relevant and engaging.

Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.

This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.

An improved content distribution system has helped InterContinental Hotels Group deploy a more effective content marketing strategy worldwide.

At the Adobe Summit FOX Sports, the Las Vegas Visitors Bureau and Scripps share their strategies for creating engaging social content.

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.