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Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

Take a deep dive into this year's Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.

A Supergraphic that breaks down 947 marketing technology companies into 43 neat categories across six major classes.

In this Tip Sheet, learn: Ideas for Grand Opening Promotions 7-Eleven’s Localized App Strategy Ways to Customize Loyalty Programs Missed Opportunities in Customer Loyalty Ideas to Steal from Red Roof Sponsored by:

The 20th Annual PROMO 100 has been recast as the PROMO “Top Shops,” a compilation of the top pure-play promotional marketing agencies both large and small. Submit your application through June 28.

This Executive Summary will give you an overview on leveraging: Data to help marketers build trust with their customers Channels to encourage email opt-ins Different types of data you are collecting to gain relevance Sponsored by: Download Executive Summary

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A few facts about “The business of Digital Love."

Sponsored by Jive Software: Download this infographic to see the results of a study by a top 3 global consulting firm on the impact of social business in the enterprise. According to the data, companies using social collaboration software reported a 15 percent increase in worker productivity and a 4 percent increase in revenue.

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.