Q&A: New CEO Woolley on Future of the DMA
Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.
Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.
The Direct Marketing Association's (DMA) CEO Larry Kimmel is stepping down from his position. Linda A. Woolley, the organization's executive vice president of Washington operations, will serve as acting CEO.
Mitt Romney's web site drew the highest proportion of Hispanic visitors in January, and Gingirch's online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.
That's what my everyday coffee brand tells me I
Ruth Stevens is a B-to-B marketing consultant specializing in customer acquisition and retention.
Robert Passikoff is the founder of Brand Keys.
Richard H. Levey is senior editor of Chief Marketer. He joined Penton Media in 1997 as a member of the Direct editorial staff, covering beats such as database marketing, analytics and CRM. He was previously a market research project director at Simmons.
Michael Kahn is senior vice president of client services at Performics.
John Murphy is president of ReachMail.
Jim Wheaton is the cofounder/principal of Wheaton Group/B2B Marketing.com.
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