Topic | 2

The Nuclear Scenario (Walgreen’s)

There are various modalities and senses of urgencies that flow through the upper echelons of executives at major corporations. Most of these individuals realize there is a time to grab market share as well as a time to plan a strong counter defense to against any and all plausible business, nuclear scenarios.

Walgreens -2, Consumers -1, CVS +10

You must be either a paid consultant, or a person fishing for business to think that a company the size of Walgreens told 47% of their customers to go elsewhere as part of their strategy

Gap Tunes Up for Jeans Launch

|  by Chief Marketer Staff

Gap launches new jeans styles with a music-themed campaign that gives away iTunes downloads for trying on jeans. The multi-pronged, two-month "Favorites" campaign breaks Aug. 8 with Find Your Favorite Fit events that gives a free iTunes download to ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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