Marketing Spending Getting Outpaced by R&D: Report
Many companies used to spend almost equal amounts on R&D and marketing, but that number has changed
Need to Know News
Driving Results With Granular Measurement
Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.
Samsung Increases B2B Focus
Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.
The Impact of Influencers on Hyper-Casual Gaming
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
Barbie Takes on Closing the Dream Gap For Girls
Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
Avoiding B2B Marketing and Sales Disconnect
Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.
6 Ideas for Marketing to Millennial Parents
Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them
Click to Call: Why Businesses are Moving Away from the Dial Tone
What tech do you need to consider to talk more quickly with your target customers online?
5 Brands That Prove B2B Isn’t Boring
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
GDPR and Email Overload Leads to Rise on LinkedIn Marketing
Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.
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