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Check out these tips to write with impact to create irresistible content
and bolster click-through rates and brand loyalty.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all
those dollars going to influencer marketing, brand safety is a top priority.

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.

SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

It wasn’t that long ago that that Jim Beam struggled with declining sales.
That all changed with the “Move History” motto and “movement marketing.”

Lindsay Ulrey, director global experiential marketing and partnerships
at American Express, shares the brand’s AR journey.

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.