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Blenders CEO Dishes on Why Its New Creator Will Elevate the Sunglasses Brand

Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.

Shopper/Retail

Gritty Ambassadors To Increase Brand Awareness At Every Man Jack

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to increase its marketing efficiency, said the VP of Brand.

Engagement

Brands Are Hiring Superfans—and Canines—as Chief Brand Ambassadors

Brands are carving out a new, loftier position built for superfans: chief brand ambassador.

Acquisition

John Oliver Goes off on Chiitan, the Rogue Pole Dancing Unofficial Japanese Mascot

Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver,
who posted a hilarious and weirdly poignant report on the saga.

Acquisition

ROKiT CMO on Launching its Phone with Major Sports Sponsorships

CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick
off its initial marketing platform with a few high-profile sports sponsorships.