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A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines.

AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests.

AI is continuously evolving, and with it, marketer’s ability to
construct highly insightful campaigns.

Programmatic advertising has changed the game for small and medium websites.
What are the best practices to avoid fradulent practices?

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

Marketing blunders can turn brands red-faced,
like this one from Coca-Cola.

Here are four things that could improve if marketing approached things from a science-first perspective.

A strategy must be in place to leverage the large amounts of big data collected from analytics and
business intelligence applications. One solution is to tap into the power of natural language generation.