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Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is
reinventing the brand—and marketing too.

Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk.

Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey.

Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience.

Pringles has taken another major step to connect with coveted young esports fans—a series of
commercials that will air in stadiums and digitally during esports events.

Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel.

As more and more brands consider launching paid membership loyalty programs, the real
question comes down to the program’s value proposition to consumers.

While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy.

Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.