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P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

A strong presentation bridges the gap between a creative’s vision and a
client’s perception and can lead to buy-in or outright dismissal.

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.

Rockwell Automation is launching the You Make It Challenge, a STEM competition
designed to engage the next generation of makers and innovators.

he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online.

Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface.

Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations.

You do great work for your clients, but do you treat your own
marketing agency with the same care and commitment?

Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI.

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.