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The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers.

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion?

Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver,
who posted a hilarious and weirdly poignant report on the saga.

Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.

IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers.

There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors.

Want to improve your email marketing strategy? The best place
to start looking for ideas is your competition.

AT&T advertising and creative SVP Valerie Vargas shares the company’s 
expertise for successfully and authentically connecting with the community.

It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.

For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one.