CFO

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  Digital

  OPINION: Better Marketing Metrics CMOs Can Give CFOs

  The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

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  Data Driven ROI

  Securing Funding for Martech Solutions: Three Ways to Approach Your CFO

  Three key insights for marketing leaders who are seeking approval of technology investments.

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  ROI | Metrics

  CFOs: The Marketer’s Key to the C-Suite

  Three key steps to developing a successful relationship with your CFO.