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Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.

Pairing PR and influencers helps rebuild organic trust in consumers, drive word of
mouth, and even shore up public relations efforts.

Is your boss telling you to put new tech before anything else? You’re not
alone. It’s a conundrum that many marketers face.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Are your legacy platforms really serving your needs? Here’s three red flags that signal it might be time to overhaul your marketing solution.

Engaging prospects and getting them to convert continue to be one of the biggest
lead gen challenges and conversion concerns are on the rise.

The role of chief marketing officer has been elevated from brand and
marketing plan manager, to enterprise-wide revenue driver.

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here’s seven ideas to make your B2B email strategy more engaging.

Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).