Search Results for: research

To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.

Want more conversions? Make sure your landing pages have a clear, concise call to action.

Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin’ to become the first brand to embrace Waze’s new “Order Ahead” feature.

The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.

Keeping desktop and mobile web experiences separate also makes it harder to add new markets and languages, shortening your brand’s reach in global markets.

There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?