Search Results for: research

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it’s not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.

UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.

CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO.

Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.

Are you a victim of analysis paralysis? Here’s 7 tips to avoid martech buying burnout.

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.

Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.

Digital is reimagining and reinventing every aspect of how businesses operate.