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The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.

The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.

SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.

The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.

Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.

The NBA jersey sponsorships opportunity will put branded logos on team player’s jerseys for the first time.

Want to tell better B2B stories? Put your customer at the center of the tale.

Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.

Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.