As marketers move into the New Year, there is optimism in the air with more than half of respondents to a new survey expecting an increase in revenue and close to a third projecting a significant increase in revenue.
That optimism translates to the two most important initiatives marketers will focus on this year—generating more leads and improving conversion rates, according to the Maropost Industry Trends Report and Action Plan.
The new study uncovers marketing trends in sales and marketing and includes the tools, tips and techniques being used most effectively by both B2C and B2B marketers, as well as the challenges and opportunities they see in the year ahead. Respondents rated the success of their campaigns, reported which social platforms generated the best results and weighed in on whether they know what their customer lifetime value is, among a number of other key trends. Email is still going strong used for a number of consumer and prospect contacts including e-newsletters, welcome emails and re-engagement, the Maropost study found.
Engaging prospects and getting them to convert continue to be one of the biggest lead-gen challenges and conversion concerns are on the rise. There are a number of hurdles to conversion including a lack of follow-up by sales and getting sales and marketing to work more collaboratively, an issue tackled in the Maropost survey.
To learn more about what other sales and marketing professionals are focusing on—and how they plan to achieve their goals with concrete action plans—Maropost will release the results of its survey during a live Webinar, “New Research Unveils Action Steps for Killer Conversions,” Feb. 15 at 2 PM ET. Join Maropost’s vice president of marketing, Brandi Smith, and internationally recognized author and CEO Jamie Turner as they share insights and action steps based on its quantitative survey conducted with B2C and B2B professionals.
Maropost will also outline action steps to improve communications between sales and marketing departments, to use online video to engage prospects and customers, to get a larger budget, to improve email marketing and to calculate your allowable costs per sale among other action steps.